Setup
€199one-time
Everything needed before the first ad goes out.
- OpenAI Ads Manager account in your name
- Descriptions of the situations and needs
- Headlines and ad descriptions
- Landing page check
- Tracking of clicks and requests
New in Bulgaria · ChatGPT ads
ChatGPT ads for your business
Since September 2026, ads in ChatGPT are available in Bulgaria too. They appear right in the conversation, when people ask about products and services like yours. We set up and run the campaigns for you.
- 10+ years in search marketing
- The account stays in your name
- Monthly report in plain words
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Why now
Your customers already ask ChatGPT.
The channel is new in Bulgaria, so few companies advertise there yet. That's the moment to be among the first.
~1.5 million
Bulgarians use AI every month, and ChatGPT is their preferred platform.
8 in 10
online users in Bulgaria aged 16–64 use AI monthly. Among 16–34 year-olds it's even more.
€15 / day
is the minimum ad budget for Bulgaria, about €450 a month.
Free & Go
Ads are shown to users on the free and Go plans of ChatGPT.
Source: “Рекламата в ChatGPT вече е достъпна в България” (ChatGPT advertising is now available in Bulgaria), Kapital, 25 September – 1 October 2026, citing GWI data provided by Publicis Groupe Bulgaria, and Netpeak Bulgaria.
How it works
No keywords. You describe the need, ChatGPT finds the conversation.
Under the answer
Someone asks a question, ChatGPT answers, and the ad appears right below the conversation with a headline and a short description.
Situations instead of keywords
You describe in which situations and for which needs your service is most relevant. The platform uses that to decide in which conversation to show the ad.
Bidding, not a fixed price
There's no set price per format. You set a bid, or let the system optimise for more clicks or conversions within your budget.
What we do
From the account to the first requests.
The hard part of ChatGPT ads is describing your customer's need well. That's what we've done in search for more than 10 years.
Ads Manager account in your name
We set up the OpenAI Ads Manager account and the payment method with you, so you own it.
Situations and needs
We work out which questions bring people to you, and describe them so the ad shows in the right conversations.
Headlines and descriptions
Short ad copy that answers the question the person just asked.
A landing page that converts
A click is only worth something if the page after it brings a call. We check yours, or build one.
A structured test first
We start with a set budget and clear goals, then scale only what works.
Weekly tuning, monthly report
Bids, budget and descriptions adjusted every week, and a short report on clicks, requests and cost.
Cost
Clear prices for a new channel.
Management
Monthly€199/ month
For an ad budget up to €1,500 a month. Above that, 15% of the budget.
- Bids and budget tuned every week
- New descriptions and ad copy when needed
- Monthly report on clicks, requests and cost
- No long contract
Ad budget
from€15/ day
The minimum for Bulgaria, about €450 a month. Paid directly to OpenAI from your account, so you always see where the money goes.
Setup and management prices exclude VAT. There is no long contract: treat the first 2–3 months as a test, then decide whether to continue. Experts quoted by Kapital also suggest treating ChatGPT as a “test and learn” channel for now, starting with roughly 10–15% of a brand's paid digital budget.
Questions
Straight answers.
Who sees the ads?
People using ChatGPT on the free plan or the Go plan. Paid plans above Go don't show ads.
Can you guarantee results?
No. The channel is new for everyone in Bulgaria, including us. What we guarantee is a careful test with a fixed budget, honest numbers, and scaling only what brings requests.
Should this replace Google Ads?
No, it adds to it. Google catches people searching right now; ChatGPT catches them while they're still figuring out what they need. Most businesses should test it next to search, not instead of it.
Can I run the ads myself?
Yes, Ads Manager is self-service. We save you the learning curve and the budget spent on it: writing the descriptions well is what decides where the ad appears.
Do you only work with Varna businesses?
No. We're based in Varna, but ChatGPT ads work for businesses anywhere in Bulgaria, and so do we.
Get a quote
Tell us about your business.
Tell us what you do. We'll get in touch to go over the details and the timeline, with no obligation.